What is "Sustainable Business?"
An intriguing entry from Barb Haig posed this question on Johnson Controls' blog. Think about it... isn't "sustainability" relative to a starting point of some kind? This concept implicitly recognizes that things change over time, right? So what makes the starting point ideal? How about this: "Sustainable business" is a strategy for profit-seeking entities to minimize the risks (and maximize the profits) related to the environmental, health, and social consequences of business operations.
Labels: Strategies/Tactics
posted by Christopher Russell @ 9:38 PM
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2 Comments:
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Sean:
Thanks for weighing in. You pose an interesting point. Does the "sustainable business" concept accrue to a company, or rather, to any of its discrete activities? There's another twist: does the term apply to the way a product is manufactured, or to the way it is used? Or both? At best, sustainability may be a relative term, not one that works well with absolute measures. In other words, is a suitably "sustainable" product merely less noxious than existing alternatives?
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